The average person knows about 250 people. So every time you meet a new person and develop a genuine relationship with them, there is the potential that they can link you with a range of new prospects. But how do you go about developing a referral network that will convert into actual new business? In [...]
Do you open the local newspaper or switch on the TV only to see your competitor’s smiling face – yet again? If you think you have something interesting to say, then you should get in on the action and gain some media coverage for your business.
When it comes to marketing your business, media coverage can [...]
Search engine optimisation, e-newsletters, blogs, podcasts, vodcasts and RSS feeds are terms that we have all heard bandied about – but what do they actually mean and how do they apply to business?
All of these media are part of the next stage of the internet’s integration into our lives and work, which has become known [...]
It’s the time of year when we all start to think ahead and ponder our New Year’s resolutions: getting fit, painting the house, learning a new language, finishing that patchwork quilt you started in 1995. But what about creating a New Year’s resolution for your business?
Despite the current economic climate, there are still opportunities out [...]
The big corporates do it, the supermarkets do it, the restaurant chains do it. They all promote their brands unashamedly and can easily rattle off half a dozen things that their companies offer, sell or deliver – in fact, most of their employees and customers can too. But why is it that when it comes [...]
What is a brand? And more importantly, how can you make it work for your business?
For many businesses, a brand is something that has been inherited, is loosely defined in the head of the company founder, or is restricted to an obscure logo, the meaning of which may not be entirely clear.
In a marketplace where [...]